According to its organisers, IBC2025 saw 43,858 visitors from 170 countries walk through the doors of Amsterdam’s RAI and engage with the event’s show floor and Conference.
That number is slightly down from 2024’s 45,085 attendees.
The show floor welcomed over 1,300 exhibitors, while more than 600 speakers took to the stage across the show’s numerous stages.
“IBC2025 has delivered real business outcomes with overwhelmingly positive feedback from attendees,” said Michael Crimp, chief executive officer of IBC. “What struck me most was the sense of optimism and purpose—exhibitors, visitors, speakers, and partners all came here to shape the future of our industry. We look forward to continuing the journey together next year.”
Several vendors TVBEurope spoke to said they were seeing younger attendees this year, who want to engage with broadcast technology but not necessarily in a traditional broadcast setting.
With its Talent Programme and other initiatives, IBC2025 provided a platform for new voices and diverse perspectives.
Jon Roberts, chief technology officer at ITN, said: “You could really feel this year how the IBC community is expanding, with younger voices adding fresh energy to more established leading voices, all with a shared appetite for collaboration and innovation. IBC2025 felt more dynamic, inclusive and forward-looking, exactly what our industry needs to thrive and move confidently into the future.”
“IBC2025’s Talent Programme built on the success of last year’s launch, addressing the industry’s urgent need to attract, develop and support new talent,” added Carrie Wootten, CEO of Global Media and Entertainment Talent Manifesto and a speaker in the programme. “From mentoring to fast-pitch networking to conversations on building a sustainable talent pipeline, IBC worked closely with us and many others to foster fresh perspectives and vital connections–helping the next generation of media professionals feel seen, supported and inspired.”
IBC2026 will take place 11th-14th September 2026.
Innovation Awards winners announced
The winners of the annual IBC Innovation Awards have been announced, recognising outstanding advances across content creation and delivery, social impact, and sustainability in the global media and entertainment industry.
“The IBC Innovation Awards highlight how our industry continues to evolve—solving real-world challenges through ingenious technology, social leadership, and cooperative vision,” said Fergal Ringrose, chair of the Innovation Awards Jury. “Our 2025 winners show that innovation isn’t just about what’s practical – it’s about what’s possible, impactful and transformative across content, society and sustainability.”
The winners are:
Content Creation
Deep Ocean: Kingdom of the Coelacanth – Produced by NHK Japan, in co-production with ZDF/ARTE and OceanX, in collaboration with CMMAI, captured in 8K and 22.2 sound, the world’s first-ever video footage of a group of coelacanths. Technical support was provided by GOTO Aquatics, SGO and Restar.
Content Distribution
Sky’s MediaMesh –Sky Group integrated systems and workflows of broadcasters across Europe to deliver an API-driven, cloud-native, modular platform. With AWS, SDVI, Telestream, and TMT Insights.
Content Everywhere
SVT-AV1: Alliance for Open Media, Intel and Meta – Made video streaming viable on low-end mobile devices and low-bandwidth networks, via development of decoding-aware mode of the SVT-AV1 software encoder.
Social Impact
Empowering citizen advocacy and social justice through technology—The Mobile Justice app, developed with the American Civil Liberties Union, enables citizens to document law enforcement encounters in real-time and upload evidence for review. Technical partners are Jotto, Quadrant2 and Wowza.
Environment and Sustainability
World First Greening Live Broadcasts: Energy-Efficient UHD Upscaling with NPU for Sustainable IPTV Service – Korea’s SK Telecom, with Pixtree, developed an NPU-based live UHD upscaler and integrated it into SK Broadband’s IPTV service (Btv) live channels, serving 6.7 million subscribers while achieving 80% energy reduction and preventing 3,728 tons CO₂eq emissions annually.
