According to organisers, 45,085 visitors from 170 countries attended IBC2024.
In addition to drawing 2,000+ more visitors than last year, the show attracted over 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 square metres, said IBC.
“IBC continued on an upward trajectory in 2024, with tremendous turnout across the entire IBC community as people gathered in Amsterdam to explore the technological advances and market dynamics redefining our industry,” said Michael Crimp, IBC’s chief executive officer.
“In a year marked by major events such as the Olympics and national elections, there was an extremely positive buzz at IBC2024. This year’s show addressed soaring interest in trends such as AI’s leap from theory to real-world applications, how the industry is fighting disinformation in news, and the need to foster talent and diversity across media, entertainment and technology.”
IBC director Steve Connolly addedL “In the last few years, IBC has gone from strength to strength, with exhibitors continuing to find more ways to make the most of the show as we add new features and grow its scope and reach. The feedback we get is incredibly positive, with many seeing IBC evolving as an increasingly important incubator of media tech innovation, as well as maintaining our status as an essential networking destination and source of intelligence on new industry trends and developments.”
IBC2025 will take place from 12-15 September at RAI Amsterdam.
