The first IBC Content Everywhere MENA show closed its doors on a highly successful event which brought together 1,451 thought leaders from the Middle East, North Africa and beyond. There are dramatic changes in the way that we create, share, consume and monetise content, and the most pressing topics were covered at IBC Content Everywhere MENA.
The attendees came together to see a comprehensive exhibition, alongside a focused and detailed conference, informed by thought leaders and key opinion formers from around the world. Key messages which delegates took away were centred on the debate about whether traditional TV media really is dead, as questioned by OSN’s CEO David Butorac; and a heated debate led by MBC’s CEO Sam Barnett around the region’s issues with piracy and telcos bidding for premium content rights. These sessions can be viewed anytime on IBC TV VoD, online and on mobile.
“The IBC team identified the need for an ultimate networking forum to debate the new world of media, of ubiquitous connectivity and of content everywhere,” said Michael Crimp, CEO of IBC. “We are all absolutely delighted that we could use our knowledge and experience to create the forum, and that the industry has already recognised it as the right place to discuss the future. We are confident that we will build on this solid foundation in the region.”
On the opening day of the show, the debate continued on in to the evening behind closed doors at an exclusive invitation only conference, reception and awards showcase. Designed for the top 150 C- level delegates from the region, this conference took a closer look at the strategic impact of new players on traditional TV and how to embrace this change. During the reception, awards were presented to Sky News Arabia, football’s governing body FIFA, and Japanese national broadcaster NHK.
The conference was supported by presentations that took place in the Hub; a stage in the exhibition where exhibitors could offer more detailed information on growing trends, anchored by editorial panel sessions and networking round tables that enhanced the overall attendee experience.
The exhibition featured over 50 key suppliers, as well as the Future Zone, where Cisco presented its view of the Home of the Future, and alongside it, Japanese national broadcaster NHK showed its Super Hi-Vision system. Displayed for the first time in the region, this radical new format which has 16 times the resolution of today’s HD, was also displayed in 8K on a portable 13.3-inch OLED screen for the first time outside of Japan.
A key feature of IBC Content Everywhere is networking to share contact details and information. Using the unique IBC App, sponsored by Blackmagic Design, and the IBC Touch & Connect Portal, networking started even before the event, and will continue as a 365-day extension of IBC Content Everywhere MENA. As well as sharing information, the IBC Touch & Connect Portal builds a social network of people with common interests.
The next IBC event in the calendar is IBC Content Everywhere Europe and IBC2015 on 11-15 September.