The IABM has entered a strategic partnership with the Association for International Broadcasting (AIB).
The agreement brings together both ends of the industry, and is intended to create opportunities for conversations that will ‘dramatically increase understanding and cooperation’ across the media ecosystem.
IABM membership comprises 450 broadcast and media technology suppliers worldwide.
“We are delighted about this new collaboration,” said Simon Spanswick, chief executive of the AIB. “It is important that there is understanding of broadcasters’ needs and requirements in the rapidly changing and constantly evolving media marketplace.
“IABM’s members are crucial to the production and delivery of programmes so it makes sense for there to be conversations between the production and vendor communities.
“As the AIB’s members face ever more challenges from changing audience consumption patterns, cyber threats and the need to operate more sustainably, dialogue between the two ends of the industry is crucial.”
AIB represents 70 major international broadcasters and has an active community of 27,000 senior executives in media companies in over 160 territories.
“IABM members have been keen for us to help promote dialogue, cooperation and understanding between them and end-users and so this partnership will be warmly welcomed both by our members and the wider industry,” said Peter White, IABM CEO.
“AIB is the perfect partner for IABM and working together will naturally further both organizations’ aims; at a stroke, we have created an open forum that will foster stronger and deeper relationships between all the industry’s stakeholders across both supplier and end-user organisations.
“AIB has the international reach and knowledge to help IABM members better understand the challenges and opportunities the rapidly changing media landscape is creating.
“This strategic partnership will benefit IABM members by enabling them to develop new and relevant products and services to meet end-users’ actual rather than perceived requirements. As the relationship between the two associations develops, more and more areas for cooperation will open up for the benefit of everyone.”