PxPixel
Hulu’s film focus sees revenue soar - TVBEurope

Hulu’s film focus sees revenue soar

App Annie has released findings from its monthly App Annie Index, which highlights the top-performing apps for the iOS App Store and Google Play, and tracks trends in video streaming
Author:
Publish date:
Phone, tablet, TV screen

App Annie has released findings from its monthly App Annie Index, which highlights the top-performing apps for the iOS App Store and Google Play, and tracks trends in video streaming.

Hulu has recently taken over licensing rights for Epix films from rival Netflix, which elected to focus on its own original programming, while Hulu has since acquired more content and expanded its feature film lineup. The move resonated with its subscribers and coincided with a surge in revenue that pushed Hulu to number eight on the worldwide iOS top revenue chart.

Hulu has also moved up to number five on the top US Monthly Active Users (MAU) chart in the iOS Entertainment category. After reaching nine million subscribers earlier this year, the company continues to generate a lot of positive buzz, and still has plenty of potential for growth.

Video streaming is also becoming increasingly popular in China, and App Annie’s July 2015 App Index documented iQIYI’s rise to prominence. In October 2015, iQIYI reached number seven in the worldwide iOS top revenue chart, a new monthly high for the successful video streaming app.

The surge in demand for video streaming content from China has undoubtedly been a key factor, with exclusive content like Notes of Tomb Raiders contributing to the growing usage of iQIYI. But the company continues to break new ground, following up its Paramount Pictures deal with two more agreements with Lionsgate and NBCUniversal.

These deals represent a major enhancement in iQIYI’s offerings to its subscribers. For example, the Lionsgate deal allows iQIYI’s subscribers access to franchises like The Hunger Games and Divergent, giving them more choices than ever before.

At the end of September, Facebook reported its earnings for the third quarter of 2015. The results were impressive — there are now 1.39 billion mobile monthly active users on Facebook, equating to nearly a fifth of the world’s population.
The company also continues to experience growth in mobile usage for Instagram, Facebook Messenger and WhatsApp Messenger, apps which have consistently occupied the top spots of App Annie’s combined iOS and Google Play downloads chart for years yet still continued to grow.

A significant portion of Facebook’s growth comes from mobile advertising, and the company has identified an opportunity to continue building new and more effective advertising products for marketers. Leveraging user News Feeds helped Facebook double its average daily video views from four billion to eight billion in just six months. There can be little doubt that Facebook is poised to become a major player in the video content space.

www.appannie.com

Related