Hulu announces Sony deal - TVBEurope

Hulu announces Sony deal

Hulu have announced a multi-year licensing deal with Sony.
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Hulu has announced a multi-year licensing deal with Sony.

The agreement will see the streaming service add a range of nostalgic content to its library.

The development was announced by Craig Erwich, senior vice president and head of content for Hulu, at the Television Critics Association press tour in Pasadena, California.

Content added to Hulu will include Dawson’s Creek, Party of Five, The Shield and Damages. Films also heading to the service include Jerry Maguire, Midnight in Paris and My Best Friends Wedding.

The deal comes shortly after Hulu made sitcom Happy Endings available to subscribers – co-produced by Sony.

Last year, Hulu struck a licensing deal with Sony Pictures TV to acquire all seasons of Seinfeld in a package worth almost $160 million, with each episode worth around $875,000.

In 2015, Hulu’s subscriber base soared to nine million subscribers, representing a 50 per cent jump from the previous year.

Speaking at the Television Critics Association, CSI creator Anthony Zuiker said, “Taking stuff that’s decades old and putting it on Hulu just legitimises it and makes it cool again.

“The bottom line is we're all championing and we all love television - whether it’s television on television or television on Hulu or on a mobile phone - we all love television. In the end, we’re out to make the best product for television.”

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