Twitch is launching its own food channel.
The live-streaming video service, known for its dedicated gaming content, is launching the channel as part of its ongoing plans to compete with traditional television.
The channel will be harboured under Twitch Creative, which was launched in October last year as the hub for non-gaming streams, such as music and design.
“Since the launch of Twitch Creative just five months ago, we have seen some amazing things created live on streams,” Twitch said in a blog post.
“From make-up to music, game development to graphic design, we’ve watched broadcasters showcase their creations and build communities around their passions.
“Broadcasters have found new ways to connect with their viewers by adding Twitch Chat and live feedback to the standard cooking show mix.”
The Amazon-owned service will kick off its new channel with a four-day marathon of Julia Child’s 1960s cooking show The French Chef.
The move does not represent the first time that the service has turned to a veteran to promote a new service. Upon the initial launch of Twitch Creative, it broadcasted a marathon of The Joy of Painting, which brought in 5.6 million viewers.
“As the original TV chef, Julia Child laid the groundwork for all food show hosts today,” Twitch added.
“By inviting viewers into her home and addressing them with a friendly and forgiving attitude, she inspired generations of cooks to take risks in the kitchen.”
Twitch, launched in 2011 before being acquired by Amazon in 2014, hosts over 1.5 million broadcasters and 100 million viewers per month.