Bid Shopping, one of the leading providers of on air and online shopping in the UK, has turned to Harris (whose Senior Vice President of Global Sales, Richard Scott, is pictured here) for a complete asset management workflow system. It will power its three television channels including Bid, a live auction shopping channel, writes Dick Hobbs.
The broadcaster needs to make the best use of its digital media assets, allowing its sales managers to be reactive to events. The new system will allow rapid changes and additions to the schedules, and provides flexibility for future growth, including adding online and mobile services.
All pre-prepared content will be stored on Harris Nexio Amp servers under the control of Invenio digital asset management software. Schedules are prepared on Harris Broadcast Master, and played out under the control of ADC automation. The first phase will be completed in September with the completed system, including fully automated playout, on air in early 2012.
“We were seeking an intelligent playout solution where each product is linked to available assets, can be previewed by the production staff, and can be played out during ‘live sale’ broadcast events,” said Nahid Ahluwalia, business development manager at Bid Shopping. “The new system will make Bid Shopping extremely flexible and reactive, freeing production staff to focus on selling instead of administrative tasks.”
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