UK-based real time video platform Grabyo has announced its expansion into both North and South America.
The company has appointed Mike Kelley to the post of presidents of the Americas and has also opened new headquarters in New York. Kelley previously led business development for OTT platform NeuLion.
Grabyo hopes the move will help it to capitalise on the growing demand for cloud video technology among TV rights owners, sports leagues and media companies in the region as they look to build audiences on popular digital platforms such as Facebook, Twitter and YouTube.
“The rapid rise of social video and live streaming is dramatically changing the media, marketing and advertising industries,” said Kelley. “Grabyo has been a disruptive force in the European market and I look forward to growing the business with content owners and brands in North America as well as expanding our partnerships with the top social media companies.”
The company is already working with a number of prominent rights owners in the United States including beIN Sports and Rugby International Marketing, which owns the The Rugby Channel OTT service. Its client roster also includes La Liga, the English Premier League, BT Sport, Real Madrid CF, Wimbledon, Formula E Racing and Universal Music Group.
