Football team and social media sensation Hashtag United has partnered with Grabyo to enhance its digital video production and delivery strategy.
Founded on YouTube, Hashtag United plays in the tenth tier of English football and runs a FIFA 19 esports team. Its fan-centric digital content strategy has earned the team over 620,000 fans across social media.
Grabyo’s production tools enable enhanced video to reach existing and new fans via social media, including live-streamed commentary, ‘real-time’ highlight clips and behind-the-scenes esports content.
Grabyo’s Producer platform allows the team to stream directly to multiple social platforms with graphic overlays and native polls to encourage user engagement, while its Studio platform can quickly and easily create, edit and publish video clips to social media moments after they happen.
Hashtag United founder Spencer Owen said: “Our partnership with Grabyo reflects a strategy that has always been crucial to the success of this club. We put our fans at the heart of everything we do – they are as much a part of our club as anything else. Whether it’s the football team, or on FIFA, we want to give our fans access to everything we do through our social channels. We create real connections with our fans on social media through our content, making sure they feel involved in what is such an exciting time for the club.”
Grabyo CEO Gareth Capon added: “We are proud to partner with Hashtag United. The club’s innovative operation is a testament to what can be achieved when you tailor your product to your audience and know what your audience want. Engaging fans on social and digital platforms is where the market is going – the ‘always on’ generation of fans want to interact with their team more than just for the weekend’s game. Hashtag already create fantastic content, and we’re looking forward to working with them to develop it further.”