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Google and BBC partner for Earth relaunch

Google Earth relaunched yesterday

Google and BBC Worldwide have teamed up to offer visitors to the new Google Earth “a taste of world-renowned nature programming and storytelling”.

As part of Google Earth’s relaunch, BBC’s Natural Treasures will take users through over 30 locations across six of the world’s most incredible habitats – islands, deserts, grasslands, mountains, cities and jungles.

The BBC’s storytelling will “enable users to explore through specially curated journeys each featuring a dynamic combination of filmed insights from the BBC’s wildlife producers, stunning imagery and clips from archive series including Life Story, Africa, Planet Earth II and more.”

Sitting alongside Natural Treasures are five video collections from the BBC’s The Story of Life app, featuring Sir David Attenborough’s clips.

Jackie Lee-Joe, chief marketing officer at BBC Worldwide, said: “We’re delighted to be strengthening our decade-long partnership with Google by pursuing a common goal to bring audiences everywhere even closer to our incredible planet.

“Through this partnership, we’re leveraging BBC Worldwide’s iconic brand and content to deliver audiences a new way to experience the natural world. The BBC has been capturing and sharing the natural world for over 60 years, and now we’re further innovating how we tell these stories – we can’t wait for audiences to explore further.”