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Globecast extends partnership with ATP Media

New three-year deal will see Globecast supplying ad hoc distribution services for tennis coverage

Globecast has renewed its partnership with tennis rights owner ATP Media, the broadcast production and distribution arm of the ATP World Tour, to bring HD coverage of tennis events to viewers worldwide.

The new three-year deal extends Globecast’s relationship with ATP Media, with Globecast supplying ad hoc distribution services for the ATP World Tour Masters 1000s, the ATP World Tour 500s, the Next Gen ATP Finals, and the Nitto ATP Finals — which total more than 20 events.

Acting as a distribution hub for ATP Media, Globecast consolidates all live content produced by ATP Media’s productions around the world and provides helpdesk support to all the international rights holders. Globecast provides satellite backhaul from venues to London, combines them with incoming fibre deliveries, then selects content to create a master feed. This hybrid model ensures successful delivery of a resilient, redundant world feed, which, along with supplementary feeds covering additional matches, is then distributed to broadcasters in Europe, Asia and America.

Shane Warden, director of broadcast and technology at ATP, commented, “We’re really pleased to be renewing our partnership with Globecast. Over the last few years they have delivered a consistently high-level service and are well placed to evolve with our ambitious plans. We look forward to continuing our partnership with Globecast over the next three years.”

Liz McParland, commercial director of contribution for Globecast, added: “We’ve been working with ATP Media for many years now, providing a complete package of services, using our technical expertise and premium quality customer support to create a seamless solution. As rights costs continue to increase and the sports market becomes ever more competitive, rights holders have to maximise ROI, engaging with partners who understand these requirements. We’re very pleased ATP Media has once again chosen us to ensure the delivery of multiple feeds across the world with the high quality required.”