Avid has announced key leadership for the Avid Customer Association, an initiative designed to provide strategic leadership to the media industry. David Mash, SVP for Innovation, Strategy, and Technology at Berklee College of Music, has been named chairman of the executive board of directors. Richard Friedel, EVP and general manager at Fox Networks, and Dr. Andreas Bereczky, EVP of Technology and Production at ZDF German Television, will serve as vice chairmen.
The Avid Customer Association is overseen and directed by an executive board of directors, and includes advisory councils that address specific industry issues including corporate strategy, products and solutions, industry standards and practices, customer success, customer communities, and partners.
“Over the past few months, the initial response and momentum to the launch of the Avid Customer Association has been overwhelming,” said Louis Hernandez, Jr. (pictured), president and CEO of Avid. “The Avid community includes the media industry’s most highly respected thought leaders, innovators, and storytellers. The ACA has grown to include many of these leaders from around the globe. By working together to navigate the evolving media landscape, we can address the most pressing issues that media professionals are facing today, and produce results that will guide the industry forward.”
The Avid Customer Association will host its inaugural event, Avid Connect, from 46 April 2014, at the Bellagio Hotel in Las Vegas. General members will be able to meet with industry leaders and Avid executives, gain insight into the company’s product direction and strategy, and learn more about the next phase of Avid Everywhere, Avid’s vision for the future of the media industry.