Israeli independent Gil Productions has announced a new content creation and distribution arm, Gil Formats. The company is headed up by Gil Productions’ Assaf Gil, who is responsible for bringing popular shows such as Masterchef and One Born Every Minute to Israel.
Gil Formats will operate internationally alongside Gil Productions, based in Tel Aviv, as a separate and complementary offering to the indie production company with a number of new formats including observational documentaries, semi-scripted reality comedy, game shows and reality TV.
A number of formats are already available under the new Gil Formats brand, including comic gameshow Are You For Real? and sensitive factual entertainment format Capturing the Moment. Basic Instinct and The Life of Maya Dagan (pictured), developed by Gil Productions, will also sit under the new brand.
Assaf Gil, promises a strong showing from the new distributor at MIPCOM 2015. Commenting on the launch, he said: “Gil Formats is a natural progression of the work and expertise of Gil Productions. It’s something we’ve been looking to formalise for some time and we are excited to launch as one of only a handful of players in Israel specialising in distribution and development.
“Where Gil Productions continues to operate as a leading production company, Gil Formats will specialise in the business of format development with a dedicated team driving the worldwide distribution of both new and existing formats.”
Gil Formats launches as a team of six with over 15 years’ experience of the TV industry and plans to announce a number of new titles in its first year of trade.