Freeview has announced sales of Freeview Play TVs and set-top boxes have surpassed one million.
Launched in late 2015, Freeview Play offers UK viewers a combination of live, catch-up and on demand content all in the same place and for no monthly cost.
Freeview Play TVs now account for one in three (34 per cent) of smart HD TVs sold in the UK.
Guy North, managing director of Freeview, said: “I’m delighted that we have reached this major sales milestone so early in Freeview Play’s lifespan.
“This achievement is a testament to all our many partners whom I’d like to thank for their outstanding support.
“With new content, manufacturer and product enhancement announcements on the horizon, Freeview Play is on track to becoming the new normal way viewers access TV.”
Freeview Play’s plans for 2017 include optional support for Ultra HD (4K) and HDR content for programmes delivered via broadband.