Forbidden Technologies has announced it has changed its company name to Blackbird plc.
The company’s Cloud video platform is already titled Blackbird.
Chief executive officer Ian McDonough described the name change as a logical step forward for the company as it looks to consolidate its commercial efforts behind the Blackbird platform.
“The collective noun for a group of blackbirds is a Cloud,” said McDonough. “This is no accident. Our unique Blackbird codec and toolset is completely Cloud-native. The Blackbird name is synonymous with speed and agility, and this is exactly what Blackbird provides for our customers. It brings workstation responsiveness together with all the advantages of the Cloud for collaborative workflows for video professionals and teams, across the world.”