Fandango, a unit of NBCUniversal, is to acquire OTT service M-GO, a joint venture between Technicolor and DreamWorks Animation.
The acquisition follows a record-breaking year for Fandango in 2015, where it recorded an 81 per cent growth in ticketing year-over-year and added 1,600 new screens, bringing it’s total to over 27,000.
Fandango will offer ‘super ticket’ products such as special movie catch-up bundles with movie installments, home entertainment pre-sell opportunities, and bundles with bonus content, collectible memorabilia, and fan experiences.
“With the addition of M-GO, we’ll be able to accelerate the ticketing momentum achieved in a record-breaking 2015 by creating compelling new digital products that serve consumers throughout the movie lifecycle,” said Fandango president Paul Yanover.
“We’re excited to start working with our studio and exhibition partners to bundle theatrical tickets and home entertainment products in the form of super tickets, gifts with purchase, and other promotional offers.”
In 2015, the company increased its investment in ticketing and launched FandangoLabs, a new research and development group, formed in collaboration with movie and technology industry leaders to innovate and enhance the cinema experience.
FandangoLabs intend to utilise the capabilities of the M-GO platform in the creation of new products and services.
Fandango powers movie trailer and video channels on Samsung devices, Hulu, Facebook, AOL and Watchable.
