Broadcast technology specialist NativeWaves has appointed Eva Wimmers as CEO.
Wimmers has spent over 24 years in the industry, most recently serving as president of Huawei/HONOR Europe and VP of HONOR Global. She previously held positions at T-Mobile and Deutsche Telekom.
A founding investor and former vice-chair of the NativeWaves advisory board, Wimmers has extensive experience working with tech start-ups, focusing on developing teams and strategies.
“We are very proud to welcome Eva to lead NativeWaves as it scales its revenues and expands its entrepreneurial team,” said board chairman Pascal Levensohn. “Eva’s clear vision and calm leadership will be invaluable during the unprecedented challenges and opportunities created by the global pandemic.”
“NativeWaves provides the stepping stone into interactive TV,” added Wimmers. “This unique technology enables user immersion into live formats, opening the market for various value streams.
“I am excited to lead our team as we drive broad market adoption of this essential technology for broadcasters to reach younger target groups who are used to innovative, fast-paced and interactive social media formats.”