Eurosport has officially become the new home of the Olympic Games in Europe.
Eurosport’s Olympic Games logo will “define a new era” for Europe’s number one sports destination.
The logo reveal took place on-air and across all screens via the Eurosport Player, Eurosport.com and Eurosport’s social platforms ahead of the 4 Hills FIS Ski Jumping World Cup stage in Germany.
JB Perrette, president and CEO, Discovery Networks International, said, “For over 30 years, Discovery’s mission has been to inspire people around the world, and it is tremendously exciting to now be the home of the Olympic Games in Europe and partner with one of the world’s greatest global brands.
“We now begin our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before.”
During the unveiling, Eurosport premiered its new Olympic Games film: Millions of Journeys, One Destination, following the journeys of two athletes from childhood to competition.
Peter Hutton, Eurosport CEO, said, “Eurosport has a proud tradition of presenting many winter and summer Olympic sports all year round. We are excited that this journey will now culminate with Eurosport being the home of the Olympic Games.
“With our planning well underway and the recent addition of Bernie Ross to lead our Olympic Games production, we are making great strides in our preparations for Eurosport’s first Olympic Games in 2018.”