Ericsson has appointed Arun Bansal as head of market area Europe and Latin America.
He was previously head of business unit network products and head of business unit radio. He joined Ericsson in 1995 and has held various senior positions in the company, including head of region South East Asia and Oceania, and country manager in Indonesia and Bangladesh.
Bansal said: “I look forward to bringing my experience to our customers in Europe and Latin America. Our new organisational structure and focused strategy will allow us to continue to provide our customers in the new Market Area with high performance technology and solutions.”
The appointed follows Ericsson’s recent announcement regarding changes to its business strategy, structure and executive team, which sees the company reshuffle from ten regions to five market areas, and four business units to three business areas, with the aim to increase efficiency and speed up time to market and customer responsiveness.
