Internationally-recognised industry sales expert Guy Elliott has established EMEA Gateway, a new sales outsourcing company that will provide sales and marketing support to technology manufacturers looking to expand their business into the EMEA region.
Elliott’s inherent knowledge and expertise of this sector and the diverse European landscape — with its local language and nuances — comes from over 25 years of international operation in the broadcast technology sector. Most recently Elliott spent 18 months managing the system integration business for ATG Broadcast, the UK arm of Dan Technologies Group, and before that was European Director of Sales for Harris Broadcast Communications for eight years.
“Guy has a head for sales operations — and how to cost-effectively implement a sales strategy, motivate a team and drive to close major international deals,” said Tim Thorsteinson, ex Harris head and now President and COO of Enablence Technologies. “He has the breadth of knowledge and understanding of the business to cost-effectively deliver tangible sales results that will enable vendors who choose EMEA Gateway to rapidly expand their operations in traditional and emerging markets — at a reasonably low cost of entry.”
EMEA Gateway’s established network will provide vendors with instant ‘feet-on-the-street’ in new territories, allowing them to quickly capture market share in an arena where they did not previously have a local presence or market experience.
“With the economy showing signs of recovery, now is the perfect time for technology manufacturers to start to expand their reach beyond their immediate markets,” said Elliott himself. “Key to a company outsourcing its sales operations to a business like ours is that we bring an understanding of the technical challenges being reflected in today’s industry while also having a strong and established knowledge of the region and contacts that would typically take months or years to develop.”
Elliott continued: “Using EMEA Gateway will allow clients to take advantage of an established and dynamic route to market which will enable them to focus on what they do best —developing products — while we drive the business and expand the client’s sales revenue and market share across the region.”