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Eleven Sports appoints MD for Belgium, Luxembourg

Guillaume Collard previously served as head of business development for the region

Eleven Sports has appointed Guillaume Collard as managing director of the company’s operations in Belgium and Luxembourg.

Previously head of business development for the region, Collard negotiated commercial agreements with distributors, sponsors and partners while also securing key sports rights. He takes over from Anouk Mertens who was appointed COO in November.

“Having worked with Guillaume in our Belgian team for almost three years, I am confident our business is in very capable hands. This will be a seamless transition and I look forward to continuing our close working relationship,” Mertens said. “Guillaume has excellent knowledge of the local business and the market dynamics. As part of our team he has helped to establish Eleven Sports as a leading sports provider in the market.”

Collard added: “I am delighted to have the opportunity to continue the great work done with Anouk and the team to create a very successful business in Belgium and Luxembourg. We have a first-class team that is eager to keep improving and innovating our offer for fans all over the country. I am looking forward to working together to ensure we reinforce and grow our strong market position.”