Eleven Sports has announced the acquisition of football streaming service MyCujoo, and its award winning MyCujoo Live Services streaming technology.
MyCujoo enables football federations, leagues, clubs and players to showcase their games live to a global audience. In 2019 alone, it streamed over 22,000 matches from 3,500 content creators, reaching more than 26 million unique users around the world.
Eleven Sports said it intends to fold MyCujoo into its global platform, and will use the company’s tech stack to power its new global platform due to launch fully in 2021.
MyCujoo’s Live Services (MCLS) unit will remain a separate entity within the Eleven Group. It is an end-to-end live streaming service for content creators seeking to stream and unlock the value in their content.
Luis Vicente, Eleven Sports CEO, said: “We’re delighted to welcome MyCujoo into the Eleven family. We will be coming together to give federations, teams and players a new and improved home to showcase their talent. We aim to serve dedicated communities of supporters everywhere with a first-class global sports destination and thousands of hours of live sport.”
“MyCujoo has proved itself to be a leading destination for longtail content over the past five years. We look forward to building on that incredible legacy and taking the offering to the next level. By bringing our technology, content and expertise together we are committed to building a world leading destination for fans and content creators.”
Financial details of the deal have not been released.