The DPP has released a report into localisation and versioning processes required for the international distribution of content.
Home Truths: The Localisation Challenge explores the relationships between media companies as they prepare content for global markets, including:
- The creation of standardised ways of performing quality control processes
- The building of greater trust between content companies through the centralised provision of assets in the Cloud
- Greater transparency about the areas of activity that generate waste – which would, in turn, help vendors focus their efforts on the areas of greatest business need
- Tiering of content, by priority, to reduce bottlenecks and optimise the use of resources
“Localisation and versioning is a topic that highlights all that’s exciting about the growth of modern media markets – but also many of the problems,” says DPP MD and author of the report, Mark Harrison. “Global distribution offers huge opportunities for new markets and services. But it also shines a spotlight on the challenges of exchanging content smoothly and efficiently.
“This report is both candid about the issues and highly constructive about the remedies. It is rare to see a piece of industry insight with such clarity. It will contribute hugely to the work we and our member companies will be undertaking in the year ahead.”
