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DPP: Media tech business model ‘no longer fit for purpose’

DPP's latest report looks at the relationship between customers and suppliers

In the last of its Design for Tomorrow series of reports, the DPP has looked at the relationship between customers and suppliers and found that the way the media industry has done business in the past is no longer fit for purpose.

The report, titled Commercial relationships: Embedding value, is the product of discussions conducted with over 40 senior executives from across the media supply chain.

It states that the speed at which technology is now evolving, together with the sudden changes in market trends and conditions, mean that both parties need commercial agreements that are more agile.

Among the report’s key findings are:

  • Greater trust is built through shorter contracts
  • Procurement has to be embedded in the business units it serves
  • Modular architecture and consumption based models enable supply chain flexibility

Speaking about the report, DPP CEO Mark Harrison said, “We found that forward looking customers and suppliers are all prepared to exchange long-term arrangements for less secure but better adapted commercial models. There was a real energy to the engagement.”

The full report is available to DPP members via its website.