Digital media agency DMS has extended its remit with the launch of a new advertising subtitling service.
The service will launch Honeycomb TV's delivery platform.
Subtitling is an extension of DMS’ centralised localisation business which includes transcreation, audio mixing, voiceover recording, social spot subtitling, editing and motion graphics services.
“The partnership between DMS and Honeycomb enables content owners, marketers and brands to deliver fully adapted and localised content simply and cost-effectively to the UK market,” said Simon Briggs, managing director at DMS. “Companies like ourselves and Honeycomb are combining disruptive thinking with innovative technology to transform the advertising landscape with smarter and more efficient services.”
“Welcoming DMS onto our platform solidifies our ethos to offer a flexible and transparent service with a range of specialist partners,” added Ben Smith, head of product at Honeycomb. “The partnership brings together two businesses that share a commitment to challenging existing processes to shape our respective industries.”