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Discovery UK rolls out brand refresh

New branding aligns free-to-air portfolio with streaming service dplay

Discovery UK has rolled out a brand refresh across its free-to-air portfolio, covering Quest, Quest Red, Really, HGTV, Food Network and DMAX.

The new branding aligns the portfolio with ad-funded streaming service dplay.

According to the broadcaster, the roll-out creates a family of channels with a shared on-screen presentation (OSP) and navigation system, with branding work created in-house by Discovery Creative London. 

Rebecca Diver Phillips, VP brand strategy, Discovery, said: “We are proud to unveil a new visual identity for our free-to-air channels.

“With dplay serving as the unifying brand, it allows viewers to navigate our content across all platforms in a seamless and entertaining way.

“We are particularly pleased to have been able launch it at this time, while our ‘stay home heroes’ are tuning in to our channels to watch the programmes they know and love.”