Streaming service 7TV, the JV between Discovery and ProSiebenSat.1, has announced the appointment of a CEO.
Alexandar Vassilev joins the company from Google where he was product manager for Google Search.
He will responsible for the strategic growth and development of the digital service which launched six months ago.
Christof Wahl, COO ProSiebenSat.1 Group, said: “This is a great appointment for 7TV. Alexandar Vassilev has spent his whole career working at the heart of the digital revolution. His knowledge of building strong consumer centric digital products will help us grow 7TV and position it strongly for the future.”
Vassilev added: “I’m excited to lead the growth and evolution of our mobile and OTT video streaming service in Germany. By bringing together two major media brands, strong content and all the potential of this new service, my ambition is to build an unrivalled direct-to-consumer brand.”