Discovery Communications is set to acquire a minority stake in a premium OTT sports service.
RugbyPass was launched in February by Coliseum Sports Media, providing coverage of the Aviva Premiership in the UK and European Champions Cup, among other competitions.
The service operates across 23 Asian territories, and the investment will see the service deliver content from the Discovery-owned Setanta Sports Asia.
Arthur Bastings, president and managing director of Discovery Networks Asia Pacific, said, “In partnership with CSM, our investment in RugbyPass will provide sports fans with greater access to the world’s best rugby competitions, making content that they love available on more screens, when and wherever they choose to watch it.”
The investment comes as Discovery look to increase their investment in sporting content after making a major move to acquire the rights to the Olympic Games.