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Discovery appoints Andrew Georgiou to oversee sport

Named president of Eurosport and Global Sports Rights and Sports Marketing Solutions

Discovery has announced the appointment of Andrew Georgiou as president of Eurosport and Global Sports Rights and Sports Marketing Solutions.

He has been tasked with continuing to drive the growth of Eurosport, as well as coordinating sports rights acquisitions for the Discovery group and representing all of Discovery with rights holders, federations and agencies. In addition, Georgiou will develop and help execute a strategy that leverages Discovery’s premium sports portfolio to create unique solutions for marketers around the world.

Georgiou will report to JB Perrette, president and CEO, Discovery International and will take up his new role in the autumn. He has previously held the role of global CEO for Lagardère Sports and Entertainment, as well as CEO of PGA Tour of Australasia.

Speaking of Georgiou’s appointment, Perrette said: “Andrew’s an impressive leader with a strong commercial and entrepreneurial passion and track record. He’s the ideal person to lead the continued expansion of Eurosport and help find new ways to bring Discovery’s unparalleled multi-screen capabilities and assets to work for rights holders and marketers across the globe.”

Georgiou addeed: “I admire how Discovery is using its leadership position with Eurosport to revolutionise the company’s approach to delivering sports content across all media channels. The company’s ambitious plans to change the way fans consume sport ‘they can’t live without’ is an exciting journey to be part of. I’m thrilled to join the best leadership team in media, and look forward to working with JB, Eurosport’s world-class team, and the larger Discovery group as we write this next chapter for sport.”