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Digital Supply Chain Alliance launches

Aims to bring together video standards groups

The Digital Entertainment Group (DEG), Entertainment Merchants Association (EMA) and MovieLabs have joined forces to launch the Digital Supply Chain Alliance.

The new organisation aims to improve efficiency, standards adoption and the sharing of best practices.

The Alliance has already established a Digital Supply Chain Steering Committee which will work under the stewardship of DEG executive director John Powers, EMA VP industry leadership Eric Hanson and MovieLabs VP distribution technology Craig Seidel. It is tasked with providing oversight, guidance and direction for the groups’ combined efforts.

The new Alliance will enable the three organisations to set common goals and timelines for adoption of supply chain specifications and best practices. A shared adoption plan and roadmap aims to help member companies drive automation faster and more efficiently to keep up with the pace of change in digital distribution.

“I’m really excited about streamlining how ecosystem participants collaborate on improving the digital supply chain,” said steering committee member Bill Kotzman, partner product manager at YouTube/Google. “The formation of the Digital Supply Chain Alliance is a very positive step towards increased organisational efficiency that will enable us to spend less time on deciding which problems to solve and more time on actually solving problems.”

“This new framework for collaboration will bolster the sharing of best practices and allow us to move faster towards standards adoption industrywide,” added steering committee member Mark Sgriccia, VP content operations and strategy at Lionsgate.