Deluxe has acquired Cloud-based platform Sundog Media Toolkit for an undisclosed sum.
The platform creates specialised multi format, multi-language files for theatrical distribution and streaming platforms and was first launched in 2013. Founders Richard Welsh and Chris Ralph have joined Deluxe in senior executive positions.
Deluxe has incorporated the technology into its Deluxe One workflow, will the company says will create “the industry’s most sophisticated and comprehensive end-to-end solution for mastering content, including asset/library management, localisation, and final delivery.”
“We are thrilled to welcome Richard, Chris, and the rest of the Sundog team into the Deluxe family,” said Deluxe CEO Cyril Drabinsky. “Sundog will provide us with an expansion and enhancement of our robust technology driven services, adding efficiency, speed, and scale.
“This acquisition confirms our commitment to innovation that puts us ahead of the increasing complexity and scale needs of our customers’ day and date multiplatform releases.”
“We’re delighted to be joining Deluxe. We established Sundog to bring advanced SaaS technology and workflows to the media industry and we’re very excited about taking the next steps on the Sundog journey together with Cyril and the Deluxe team,” added Welsh. “With our combined drive for innovation and Deluxe’s global footprint, we will be able to extend our Cloud automation technologies to customers worldwide.”