Digital sports marketing company deltatre has revealed the scale of its involvement in this year’s World Cup in Brazil, including the near-100 sports specialists currently stationed in 12 cities across the country. The company will provide digital, media and broadcast services as well as on-venue operations, working from Brazil, and its Turin HQ.
In addition to the redesign and development of FIFA’s primary digital communication property, deltatre is also providing the football’s governing body with Results System and TV Graphics services for the live coverage of all matches for audiences across the globe. A bespoke version of the company’s digital video player Diva has also been created to deliver digital video coverage to more than 10 rights- holding broadcasters worldwide.
The deltatre team currently in Brazil includes 48 on-venue operators alternating in each stadium, six specialists at the International Broadcast Centre in Rio de Janeiro supporting international TV channels, as well as a team of 20 people executing services from the Operations Center (OPC) in deltatre’s Turin headquarters.
“Our staff arrived in Brazil more than a month before the official start of the games to set up each environment, run test games, check all operational and technical aspects before the actual airing of the first match on June 12,” explained Mauro Pallisco, deltatre's director of world football. “The scale of this project is huge and it is another challenging effort for us; we are extremely proud to be at the core of the biggest football event of the year and to play a part in bringing this event to global fans.”