Visual displays and audio technologies company Christie has acquired Cologne-based coolux, developer and supplier of 3D compositing and rendering systems. coolux will be integrated into Christie’s Global Market Solutions team, maintaining its office in Cologne, Germany.
Jennifer Smith, executive vice president, Global Market Solutions, said “Christie is committed to deepen its marketplace lead in supplying a total solution for advanced applications such as projection mapping, broadcast delivery and all manner of large-scale digital canvas creation, so the fit between our products and services and those of coolux is a natural one.”
Continuing, Smith said “Pre-visualisation capability when creating stunning, experiential events – including real-time rendering of same – is increasingly important in the creative plans of entertainment designer and creative visionaries. The acquisition is a boon to those who need multiple display technologies to come together to create both continuous and non-continuous digital canvases, but most importantly, to be able to create and manage the content that flows onto these canvases,” added Smith.
coolux CEO Jan Huewel, who will report to Jennifer Smith in his new position of senior director, processing solutions, commented that “In a world where visual and audio experiences are assuming new importance in inspiring and moving audiences, content orchestration and synchronised content delivery is paramount and with today’s news, Christie, with its already impressive presence in this arena, has gained another leading-edge product line and development team to ensure it keeps its lead.”