CBS and Viacom have reportedly set an internal date of 8th August to agree a merger deal.
The date is significant as it is when both companies are due to announce their Q2 2019 earnings.
According to CNBC, both companies have “conceptually agreed that a deal to gain scale makes sense.” The price of the deal, which will come in the form of a merger exchange ratio, hasn’t been discussed and according to the report, it won’t be addressed until all strategic and management issues are agreed.
Rumours of a deal between the two companies have been circulating for almost a year, with talks resuming between the two parties back in March.
