BT Sport has struck a deal with EA Sports to broadcast four FIFA 17 competitive gaming events.
In what's described as a UK first, BT Sport will show the remaining four EA FIFA Majors – Season Two North American Regional Final in Vancouver (8 April), Season Two Asia-Pacific Regional Final in Singapore (22 April), Season Two European Regional Final in Madrid (6 May) and the FIFA 17 Ultimate Team Championship Final in Berlin (20 May and 21 May).
The exposure is expected to help increase the accessibility of competitive gaming, bringing virtual football to TV.
Simon Green, head of BT Sport, said: “This is yet another example of live innovation from BT Sport. Competitive interactive football gaming is a rapidly growing industry and I’m delighted that BT Sport is now able to showcase it for the first time ever in the UK.”
Todd Sitrin, senior vice president and general manager of competitive gaming division, EA, said: “There’s a profound opportunity for competitive gaming to achieve mainstream success and the key to accomplishing this is accessibility. We’re thrilled to be partnering with BT Sport to make our exciting competitions for EA Sports FIFA, the most popular video game in the UK, available across the nation as we move the industry forward.”