BT’s YouView has become the first pay service to provide 4K Netflix content through a set-top-box.
The content can be accessed through an updated version of the Netflix app via BT’s Ultra HD YouView box. As well as this, Netflix programming is integrated into the box’s own search engine, so 4K formatted shows or films are available from the front-end and start viewing without having to enter the app itself.
“Our Ultra HD package will enhance the experience and provide unmissable content at great value, including must-see new Netflix shows like Narcos, and original series like Orange Is The New Black available, alongside live action from the Barclays Premier League and UEFA Champions League and Europa League,” said MD of BT TV and BT Sport, Delia Bushell.
“We’re delighted to be offering our customers a wide range of incredible Ultra HD content with the convenience of a single bill.”
The Ultra HD content is available with the service’s highest priced plan, which costs £8.99 a month. That also includes 1080p HD streaming for shows and movies not in 4K, as well as access on up to four devices simultaneously.
A HD subscription usually costs £7.49 a month.
4K Netflix is also available on the Nvidia Shield Android TV media streamer, as well as several 4K TV sets, which have access to the Ultra HD Netflix app.