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Bloomberg and CNN prosper in Ipsos survey

Both brands maintain respective market leadership positions following release of Ipsos Affluent Survey Europe

The 2015 Ipsos Affluent Survey Europe, formerly the European Media and Marketing Survey (EMS), was released yesterday prompting a volley of releases from media brands expressing their encouragement at the results.

Bloomberg Media, one of the world’s leading business media organisations, said that the survey had reinforced its position as the “number one business media brand in Europe”, in relation to a competitive set comprising CNBC, FT, Economist, Time, WallStreet Journal, INYT and Forbes.

The survey’s results were seen by Bloomberg as an indicator of the strength of its cross-platform operations, with Bloomberg Television deemed the business and financial TV channel of choice among advertisers seeking to target “upmarket business professionals during the business day”.

Adam Freeman [pictured], managing director of Bloomberg Media EMEA, said: “The strength of our multi-platform portfolio of brands continues to grow and these Ipsos results reaffirm the power of our audience across Europe. As the number one business media brand in Europe, we can offer unique integrated campaigns for commercial partners wanting to engage elite business individuals and influencers during the most important times of the working day, something we are immensely proud of.”

The survey also made welcome reading from CNN, as it retained its position as the most popular international news TV channel and online destination among the surveyed affluents. CNN’s cross-platform reach amounted to 36 per cent of those surveyed, ahead of Sky News (28 per cent), BBC (27 per cent), and Euronews (24 per cent).

Rani R Raad, CCO of CNN International, said, “In a world of multiple devices and fast-changing consumer habits, CNN continues to outperform the competition on both linear TV and digital platforms.”

The Ipsos survey measures the habits of Europe’s most affluent consumers and leading business decision makers – the Top 13 per cent of adults based on income. It measures 21 countries across Europe using a hybrid design combining both computer aided telephone interviewing and online fieldwork. The survey has a sample of 27,788.

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