Bloomberg Television has launched on TVPlayer’s multiscreen service.
The streaming platform will now offer Bloomberg’s international business and financial news channel, providing viewers with live market-moving news and analysis through a live and catch-up service, which is available across all devices.
The channel, which reaches over 360 million households worldwide, joins 63 free-to-air channels available via TVPlayer.
“We’re delighted to be increasing our UK distribution through offering Bloomberg Television on the TVPlayer platform,” said Justin Dewhirst, general manager of Bloomberg Media, EMEA.
"Responding to the demands of our audience of business and financial professionals, to access smart, relevant content, wherever and whenever they are, on any device is a key strategy.
“Many of our advertising clients target the UK and this platform offers an additional opportunity for our commercial partners to deliver their advertising messages to their target audience.”
The move comes as Bloomberg looks to increase its presence on aggregator platforms and offer a more flexible service.
Adam Smith, founder and CEO of TVPlayer, said, ”Bloomberg is a world-leading business and financial news brand, so it is fantastic to be able to bring it onto our rapidly growing TVPlayer platform.
“It is clear that the delivery of TV everywhere services through a unified gateway is a proposition that consumers want more than ever as part of their TV experience.
“Bloomberg is a significant addition to our content portfolio and its launch will further increase the diversity of our top level content for our viewers, as well as enabling Bloomberg Media to extend its brand reach in a streamlined way.“