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Blackbird signs €2 million deal with global broadcast company

Blackbird's technology will be integrated into the customer’s live video solutions

Blackbird has signed a five-year deal to license its core technology to an unnamed global broadcast company.

The deal is expected to be worth a minimum of €2 million.

The customer is described a globally recognised leader in technology for media and broadcast productions, delivering prestigious live sports, entertainment and breaking news content from around the world.

Blackbird’s technology will be integrated into the customer’s live video solutions to have editing workflows ‘powered by Blackbird’, including their own editor and player. They will also use Blackbird’s technology to remotely edit and publish content to multiple digital outlets.

Blackbird CEO, Ian McDonough, said: “We are thrilled with this deal, which breaks new ground for Blackbird and demonstrates the value of our world class patented IP outside of the selling of the Blackbird platform.

“Under this first technology licensing contract, the OEM partner will use the core Blackbird video technology to provide the basis for their own advanced on premise and cloud native editing platform, extending its use into new product areas. They will sell the editing software as an integral part of their broadcast production suite to their customers around the world.”

Read TVBEurope’s interview with Blackbird CEO Ian McDonough in our latest issue.