BBC Studios and Post Production has rebranded as BBC Studioworks.
The rebrand will include a new visual identity and website, and the BBC’s commercial subsidiary plans to refresh its marketing and business development approach, with the aim of focusing on customer needs.
The BBC stated that the move forms part of the company’s growth strategy, designed to increase market impact, modernise the company’s profile, and distinguish its market proposition.
David Conway, managing director of BBC Studioworks, said, “Quite some time ago we moved away from acting simply as a facilities and crewing provider. Productions now expect us to be a value-adding, fully collaborative partner who understands their vision and is able to bring it to life.
“We discovered that our customers like working with us because of our ‘make it happen’ attitude, so we have made this concept central to our brand – the belief that everything is possible.
“Central to this, productions want to be confident that their shows are being made within the best spaces, are equipped with the right technology, and operated by the most talented and dedicated people in the industry. These are the things that BBC Studioworks will focus on being famous for.
BBC Studioworks is also looking to expand its operations with the reintroduction of Television Centre studios one, two and three to the market in spring next year.
Conway added, “Our Television Centre studios project is building momentum by the day. We’re looking forward to reopening these in-demand studios under the new banner of BBC Studioworks and a refreshed ethos of making the impossible happen for our customers”.