“Our programme of reform will ensure the BBC is fit for the internet age, focused on the things that matter to audiences, continues to support the economy and is an unashamed champion of British talent, content and creativity.”
These were the words of Tony Hall, the BBC director-general, on the submission of the Corporation’s response to the government in setting out a new Charter that promises to “continue to serve all audiences, focus investment on British content, and act as the cornerstone of Britain’s creative industries.”
Openness was another watchword; the response detailing the BBC’s pledge to develop more partnerships and collaborations “on everything from the arts to local news provision”.
The BBC has been embroiled in a public tête-à-tête with the recently appointed Secretary of State for Culture, Media and Sport, John Whittingdale, who has led the campaign to re-assert the BBC’s influence with a ‘root and branch’ review of its size and activities. The pressure being applied from the government was heightened by the suggestion from Chancellor George Osborne that the BBC was becoming “more imperial in its ambitions”.
The BBC’s full response to the DCMS’s Charter Review public consultation can be found on the media centre section of the BBC website.