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Avid, Microsoft sign new five-year Cloud deal

Avid will to continue to develop and deploy its Cloud-based solutions on Microsoft Azure

Avid and Microsoft have renewed their Cloud collaboration deal for a further five years.

The agreement enables Avid to continue to develop and deploy its Cloud-based solutions on Microsoft Azure.

According to the two companies, the deal continues their mutual commitments and investments in technology, product development and go-to-market efforts globally. They have already produced a number of media workflows running in the Cloud, including collaborative editing, content archiving, active backup and production continuity.

“Avid is very proud of its early strategic collaboration with Microsoft Azure, which has driven the era of Cloud-based media creation beyond experimentation to today’s first large-scale commercial deployments with some of the most exciting media and entertainment brands,” said Jeff Rosica, CEO and president at Avid.

“I’m very pleased that our shared accomplishments also prepared us to be ready to respond swiftly and keep Avid customers at work when the global health pandemic hit the industry overnight. Building on the lessons learned during this pandemic, the companies are well prepared for what we believe will be an accelerated pace of Cloud adoption–entering a new phase of innovation to provide broadcasters, film studios and post houses of all sizes with more powerful technology solutions to enable flexible remote working, ensure better business continuity, and allow content creation teams to collaborate faster, more easily and on a much bigger global scale.”