AT&T is set to acquire Quickplay Media from Madison Dearborn Partners.
The Quickplay platform, which powers OTT video and TV Everywhere services, currently supports AT&T’s U-verse TV Everywhere offering. The acquisition will see that support enhance with its integration into AT&T’s upcoming DirecTV Now, DirecTV Mobile and DirecTV Preview plans, which will be introduced later his year.
The new plans will allow viewers to stream DirecTV content to almost any device.
“Our strategy is to deliver video content however, whenever and wherever,” said John Stankey, CEO of AT&T.
“Quickplay's multitenant IP distribution infrastructure, combined with AT&T's leading scale in IP connected end points, will allow us to host and distribute all forms of video traffic.
“We intend to scale and operate an industry-leading video distribution platform, and viewers will get the high quality online video viewing experience they desire.”
Financial details for the transaction, which is subject to pre-merger review, have not been disclosed.
“We’ve spent more than a decade developing an advanced technology and service platform that can deliver premium video content to any device and over any network,” said Wayne Purboo, founder and CEO of Quickplay.
“Our team is proud of what we’ve built so far and excited to join the AT&T family. This combination will help us power the next generation of video services.”