Apple TV Plus could be a $9 billion business by 2025, according to Morgan Stanley.
Based on the estimate that 1 in 10 Apple users sign up for the streaming service, analyst Katy Huberty forecast 136 million paid subscribers by 2025.
This follows Barclay’s prediction of 100 million subscribers in the first year, based on Apple’s decision to give viewers a free year-long subscription when they purchase new hardware.
Huberty added that the service will help boost Apple’s services business to reach 20 per cent growth next year.
