Apple’s planned SVoD could reach 100 million subscribers in its first three to five years according to one leading analyst.
Dan Ives predicted that would translate into a $7 billion to $10 billion annual revenue stream.
He also told CNBC, that he believed Apple will complete a long-touted high-profile acquisition this year.
Ives, who stressed the need for investment in content by Apple last month, said of the company: “You need to monetise, you need fuel in the tank and we believe it’s content. That’s why be we believe this is the year they finally do a big M&A.”
Pointing to production companies A24 Studio, Lionsgate, Viacom/CBS, Sony Pictures, MGM Studios and Netflix, Ives said that failure to make such an acquisition “will be a major strategic mistake in our opinion that will haunt the company for years to come.”