Apple has joined the Alliance for Open Media.
Launched in 2015, the Alliance is a joint development foundation project formed to define and develop media codecs, media formats, and related technologies to address marketplace demand for an open standard for video compression and delivery over the web.
Apple's move was not widely publicised, and has only been revealed after CNET spotted the company's sudden appearance on the Alliance's list of founding members.
The Alliance was responsible for the creation of the AV1 video codec, which allows video files to be played across various devices. The Alliance also wants to bring the industry together to use one standard for video compression.
Both Netflix and Hulu have already pledged their support for AV1, and with Apple’s entry into the alliance, the Alliance has now secured support from every tech giant in the sector, including Amazon, Facebook, Google and Microsoft.