Ampere Analysis has announced the acquisition of streaming audience analytics provider, PlumResearch, aiming to expand its capabilities and bolster its market position.
Founded in 2015, Warsaw-based PlumResearch operates across more than 75 markets to deliver large-scale audience data via its Showlabs solution. The acquisition complements Ampere’s existing datasets and will deliver new insights through the combination of PlumResearch’s deep viewership measurement and Ampere’s market sizing, consumer behaviour, and title-level data, said the company.
Following a growth in demand for more granular audience intelligence and improved streaming behaviour measurement, the data will enable new opportunities for product innovation and insight development across the media and entertainment space, added Ampere.
The news follows an announcement that private equity firm Goldenpeak has invested in Ampere Analysis.
Richard Broughton, executive director, Ampere Analysis, commented, “Plum’s approach to streaming measurement is both innovative and highly practical, combining device agnostic tracking, large panels, and rich behavioural metrics to deliver practical value for media clients. Under Lukasz’s leadership, Plum has not only built impressive technology and audience intelligence capabilities, but has done so in a way that has already earned the trust of leading names across the global entertainment industry.”
Lukasz Jeziorski, founder and CEO, PlumResearch, said, “From the outset, we saw a strong alignment between PlumResearch and Ampere Analysis in both our approach to innovation and our ambition for the future of media analytics. Together, we bring complementary strengths in content analytics, KPI measurement and audience-level data, creating significant opportunities for clients and the wider business.”
