Amazon is weighing up a move to launch its streaming video service in Australia.
Amazon Instant Video, part of the Prime service, would face competition from Netflix, which currently boasts over one million Australian customers, as well as Presto and Stan.
The Australian Financial Review has reported that Amazon plans to use the unveiling of the yet-to-be-named motoring show, which features ex-Top Gear hosts Jeremy Clarkson, Richard Hammond and James May, as a publicity launch pad.
It has reportedly already held talks with potential rights holders regarding launch deals, but has yet to come to a decision.
Should their plans fail, Amazon will instead look to license the motoring show to a TV network. The deal would be similar to Netflix’s agreement with Foxtel, which, prior to the streaming services’ Australian launch, allowed the broadcaster to air the first two seasons of Netflix originals Orange is the New Black and House of Cards.