Altice has acquired the exclusive football broadcasting rights for England’s Barclays Premier League for the next three seasons, beginning August 2016. According to Reuters, Altice has agreed to pay about €100 million euros a year for the deal.
Fixed and mobile customers of Altice and affiliates in France and Monaco, will be able to watch live, anywhere, on any device and in 4K, all the 380 games between England’s top tier teams.
The deal marks a significant loss for the current broadcaster, subscription TV service Canal+. However, the company still has the rights to broadcast the French Ligue 1 championship, which it is expected to extend from 2016 with the addition of an extra live game per week.
Nicolas Rotkoff, Altice entertainment and sports CEO said that the deal is “another big step for Altice’s investment strategy to provide the best in class TV content and broadband packages to its customers across the world.”
Michel Combes, Altice COO and chairman of Altice-owned SFR commented : “This exclusive partnership with England’s Premier League represents a new major step in our industrial plan. The convergence of our telecom assets with exclusive content is core to our long-term strategy. We will continue to strive in each of our markets to offer our customers the best services, the best quality, the best networks, the best content, the best football player in the world, Cristiano Ronaldo, and now the best football championship.”